Designed for your life, urBeats3 wired earphones feature fine-tuned acoustic design to deliver an exceptional listening experience. Its optimal ergonomic fit provides all-day comfort while the tangle-free flat cable and magnetic earbuds offer easy portability so you can stay on the go. Beats by Dr. Dre is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment.